Introduction to the brand
Toiletries designed for the skin of babies and children.
Every one of our products has been specifically developed for your little one's skin needs, regardless of skin type. Because we want every child to be happy in their skin, whether that be normal, sensitive or even eczema-prone.
And we've made bathtime fun for everyone; a smorgasbord for their senses, from fragrance, to bubbly bubbles, to label inspired storytelling, enhancing those moments together with smiles and laughter.
And at Childs Farm we believe in giving you good value wrapped up in good values, so you can use our affordable products knowing that every care has been taken to ensure everything in and outside of the bottle is best for your little one's skin and for the planet they will inherit.
Proudly British, we are a rural employer based near Basingstoke in Hampshire, UK, and have been making toiletries for the last 10 years.
We had the first 6 products made at the beginning of 2012, selling them into small independent shops, online and through eCommerce partners. In June 2014, the products became available nationwide when we launched into Boots and Waitrose.
Lots of fingernail biting happened as we realised that we were competing against Global Pharmaceutical companies with no money, but our consumers shared their love of the brand and the positive impact it had on their children's skin.
So now Childs Farm products can be found in over 7500 retail stores in the UK including Boots, Tesco, Sainsbury’s, Morrisons, Asda, Superdrug, Co-op, Waitrose, Booths, Lloyds Pharmacies, Costco, Next, and many more, with digital distribution on Amazon, Ocado, Feel Unique and of course here on our own website.
And we have also crossed a few oceans too, with our International availability including Ireland and Australia, T-Mall in China, with selected distribution in the Middle East, Iceland, Cyprus, Greece, other EU countries and EAA countries.
It’s extraordinary to think that our use of kind, natural and effective ingredients in products that were made to help my children deal with their sensitive skin have now helped millions of others. And now with the launch of our adult skin care range, Farmologie, we have the chance to make even more people be happy in their skin.
We are very proud of the products that we create, and we hope you enjoy them as much as we do! We love feedback so do take the time to tell us what you think or indeed what you need that we don't already supply - we really are all ears!
